There are many things to consider when it comes to store layout. You want to ensure that the traffic flow is smooth and that customers can easily find what they are looking for. Jay Comp Development is here to discuss some of the most important factors to keep in mind when designing your store layout. Reach out to us to start your store design today!
The Flow of Traffic
It is crucial to ensure customers can easily and quickly move around your store. Find design avenues to allow shoppers to move throughout your store intuitively. Ensure a logical flow to your store so customers can easily find what they need without feeling overwhelmed. We develop a traffic pattern to get customers to our busiest areas of the store:
- Walk-In Coolers
- Fountain Area
- Coffee Area
- Quick Service Food
- Ice
- Frozen Drinks
- Bathrooms
- Cashier
When people walk into a convenience store or liquor store, they already know what they want most of the time- sometimes, they just get distracted by all the other products. Customers should be able to find what they are looking for and then some very easily. The goal is to create a store design that keeps your customers happy and returning for more.
You can design your store layout in the customer’s favor. Keep like items together so that they will buy more. Things they didn’t know they needed until they saw them ended up in your favor.
Shelving and Displays in Store Design
You want to use displays to highlight your products and draw attention to critical areas of the store. Use shelves to store your inventory and track what needs to be restocked. You can use various materials for shelving, but make sure it’s sturdy enough to hold all of your products.
The placement of shelving is half the battle when designing your store layout. It takes time to decide where to put things and what will look good. That is why you should trust professionals like Jay Comp Development to help you with such a process. A store design is the first step to success; we are here to walk you through it.
Quality Lighting
Lighting is all about balance! It is essential to ensure it’s bright enough so customers can see what they’re buying, but not too bright that it’s overwhelming. Lighting can be one of the trickiest tasks to get correct in the building process. A few helpful hints:
- talk to an electrician
- invest in good quality lighting
- think about the type of store you are creating
There is nothing worse than walking into a store and immediately being upset because of the lighting. It is true that sometimes the lights are too strong and it affects the way customers shop. But on the other hand, it can be too dim and some people can not see what they are shopping for. This is why you should turn to a professional, to ensure you find the happy medium for your space! Having proper lighting makes all the difference and it is something we include in our package as one of the most important things to do when you are coming up with a layout for your store!
Good Signage
We want to use clear, concise signage to help customers find what they’re looking for on time. If you have good signage around your store, then your customers will be able to find products and be happy about their positive shopping experience. You always want customers to be able to get what they need and more!
Having proper signage is also essential for employees when stocking merchandise shelves. This is, so they will know where things belong. Keep in mind that signage is there for everyone’s benefit.
Cleanliness All-Around
One of the most important things is to keep your store clean and organized to give a positive impression to customers. When coming up with a store design, you should have a cleaning closet to store all cleaning products. Keep in mind that foods need to be checked daily for expiration dates, and all employees should keep up with your store’s overall appearance.
Being able to keep a clean store starts at the beginning. Set up your store, so it stays nice and organized. Give everything a place and make sure everyone knows where things belong. Setting the tone for your new convenience store is part of the design because you work hard to get it to look the way you want. Now all you have to do is get the success you have been waiting for!
Design with Jay Comp Development!
We have found the easiest way to start your store design plan is to enter through the front door and make our way to the back. This allows us to point out all the building elements, ensuring nothing gets missed, and all the space is used. We find somewhere to put your walk-in coolers, beer caves, your office, the breakroom, a bathroom if the building does not have one, and anything else you may see fit.
When you come to us for store design help, we combine elements that complement each other to meet your tastes and needs. Creating a convenience store layout is a big project, and we are here to help you through the process!
If you want to know more about our design plan, reach out to us by leaving a message or calling 877-843-0183. We are excited to help you design the store you have been visioning and make it everything you ever wanted!
