Store Design Programs for Fuel Jobbers & Marketers

For most fuel marketers, the store is where the margin is. Fuel brings the customer onto the lot; the cooler wall, the coffee and the food decide whether the stop is profitable. A marketer with ten or fifty sites also has a second problem: every store that is designed from scratch costs time and money that a repeatable design would save.

What a store program gives you

A store program is a set of design decisions you make once and reuse:

• A floor plan family. One core layout in two or three sizes, so it fits small-town lots and highway sites.
• A standard equipment package. The same coolers, display doors, shelving, counters and food-service equipment on every site, so purchasing, training and maintenance are simpler.
• A graphics package. Interior color and graphics built to your brand or the fuel brand you carry.
• Site adaptation. Each new lot gets the standard plan adjusted to its building, utilities and access.

The first store takes the full design effort. Each store after that starts from a proven plan.

Company sites, dealer sites and remodels

Marketers rarely build only new stores. A program usually covers three kinds of work:

For older stores, see remodel vs. new build and fuel brand conversions.

What we design, and what we don't

We design the store building and its equipment: floor plan, equipment package, framing, electrical and refrigeration layouts, cabinets and shelving, color and graphics. Then we deliver and install the equipment.

We do not design fuel systems, tanks, dispensers or canopies. Those belong with your fuel-system engineers and contractors. We plan the store so it works with their site plan, and our gas station site planning guide covers what that package includes.

Equipment we carry

We install the lines we carry directly: Heatcraft and Russell refrigeration, Anthony and Styleline display doors, Madix shelving and Hussmann cases. A standard package built on lines we install means the same equipment, the same parts and the same installer on every site.

Our work

Our project pages include stores for fuel companies such as Shepherd Oil, a convenience store designed from the ground up, and Parks Fuel. See them on the projects page.

To start a program, send us your site list, which sites are new builds and which are remodels, and the fuel brand or brands you carry. We will tell you how a standard would work across them. For larger programs, see multi-store rollouts.